Most likely due to Earth Day coming up, vegan fashion has been garnering attention from mainstream fashion media. The latest example? In an online exclusive, W Magazine posted their "best vegan-friendly accessories" , which included Vivienne Westwood's capsule collection for Melissa Plastic Dreams, my favorite olsenHaus, and local vegan brand MATT & NAT. The list even included vegan-friendly options from designer staples like Marc by Marc Jacobs and Stella McCartney--although, clearly not having done their research, they featured a cashmere tunic from the vegetarian designer. A gaffe that readers didn't let slip.
With luxury magazines like W and Vogue taking notice of the merits of vegan brands, I can't help but wonder, is vegan the new luxury goldmine?
In other vegan-related fashion news, The Humane Society announced late last week that the Benetton Group is the latest brand to commit to a fur-free policy, joining Calvin Klein, overstock.com, BCBG, and others.
Visit the HSUS website to see a complete list of fur-free companies and take the fur-free pledge yourself.
Thursday, April 9, 2009
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