Thursday, April 9, 2009

Vegan Fashion Grabbing Attention

Most likely due to Earth Day coming up, vegan fashion has been garnering attention from mainstream fashion media. The latest example? In an online exclusive, W Magazine posted their "best vegan-friendly accessories" , which included Vivienne Westwood's capsule collection for Melissa Plastic Dreams, my favorite olsenHaus, and local vegan brand MATT & NAT. The list even included vegan-friendly options from designer staples like Marc by Marc Jacobs and Stella McCartney--although, clearly not having done their research, they featured a cashmere tunic from the vegetarian designer. A gaffe that readers didn't let slip.

olsenHaus sandalMATT & NAT bag

Marc by Marc Jacobs sequined bag

With luxury magazines like W and Vogue taking notice of the merits of vegan brands, I can't help but wonder, is vegan the new luxury goldmine?

In other vegan-related fashion news, The Humane Society announced late last week that the Benetton Group is the latest brand to commit to a fur-free policy, joining Calvin Klein,, BCBG, and others.

Visit the HSUS website to see a complete list of fur-free companies and take the fur-free pledge yourself.

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